Every business has a story online. We help sellers strengthen it before a transaction—and buyers understand the risks behind it. Reputation intelligence, with value in view.
Discuss your transactionExplore the approach“Great product. Getting help takes too long.”
Is service friction putting repeat revenue at risk?
Selling? Fix the friction and evidence the change.
Buying? Test the pattern against retention and service data.
Customers, employees, creators and communities are already shaping the perception of a business—often before a buyer asks the first question.
Sentimend connects social listening, reputation analysis and share of voice with customer and employee feedback. We bring the touchpoints a prospective buyer might explore into one view, then connect the findings to the commercial questions behind a valuation.
See your business through a prospective buyer’s eyes. Address material concerns early and build credible evidence of improvement.
Assess a target’s public reputation. Surface potential red flags and test what they could mean for the investment case.
One analytical foundation. A focused plan for sellers; targeted diligence for buyers.
Assess visibility, reach, sentiment and share of voice across social, customer and employee platforms. Separate a loud opinion from a pattern that deserves attention.
YOUR OUTPUT Reputation & reach baseline
Test the connection to demand, retention, pricing power and buyer confidence. Identify material concerns, evidence gaps and the questions that deserve closer diligence.
YOUR OUTPUT Prioritised reputation-to-value brief
For sellers, address underlying issues and build credible evidence through relevant creators and agency partners. For buyers, turn findings into diligence and integration priorities.
YOUR OUTPUT Seller action plan or buyer diligence prioritiesFrom what customers say to how employees feel: the public signals a prospective buyer may explore, assessed together.
Instagram · TikTok · YouTube · LinkedIn · X · Facebook
Social listening, sentiment, reach and share of voice against relevant competitors.
Google reviews · Trustpilot · Sector-specific review platforms
Recurring service and product themes, changes over time and how the business responds.
Glassdoor · Indeed · Similar employee feedback platforms
Signals around leadership, culture, retention and the ability to deliver the growth plan.
Search results · News · Reddit · Relevant discussion forums
Discoverability, persistent narratives and the wider context behind individual mentions.
One evidence base. Cross-check recurring themes, compare competitors and rank potential red flags by relevance, recency and strength of evidence.
Coverage is agreed for your markets and sector, using publicly accessible web data, permitted platform access and authorised account insights where available. Share of voice is measured within the agreed sources, competitor set and period; coverage gaps are made explicit.
Explore how a reputation concern can translate into a commercial question and a focused response.
“We love the product.A recurring concern to investigate
The support is another story.”
Compare review themes with retention, complaints and service performance. Identify where public perception reflects an operating issue.
Prioritise the service fixes, publish useful support content and brief relevant creators to test the improved experience honestly.
Resolution time · Repeat concerns · Retention evidence · Credible customer experiences
“It looks impressive.An evidence gap to address
Does it actually deliver?”
Assess the questions potential customers ask alongside conversion, returns and customer feedback. Test whether the promise matches the product.
Strengthen supporting evidence and commission properly disclosed, first-hand demonstrations from creators whose audiences fit the product.
Unanswered objections · Qualified engagement · Product feedback · Conversion evidence
“An exciting business.An execution risk to understand
A difficult place to stay.”
Review repeated employer themes alongside aggregate retention and hiring evidence. Explore the implications for execution capacity and recruitment costs.
Address the operating concerns first. Support credible employer communication with voluntary, first-hand perspectives and evidence of progress.
Recurring themes · Aggregate retention · Candidate engagement · Evidence of operational change
These examples illustrate our method. Valuation implications depend on the company, the evidence and the transaction context.
For seller preparation and post-acquisition improvement, the right voice can make useful evidence easier to find, understand and trust.
We turn specific reputation findings into briefs for nano and micro influencers, delivered through our existing influencer-marketing agency partnerships.
The right fit. Relevant communities, credible voices and an audience that matters to your business.
Proof people can use. First-hand experiences and useful explanations built around the questions people actually have.
Proportionate investment. Prioritise issues and formats by materiality, expected benefit and delivery cost. Learn before scaling.
Your transaction strategy stays confidential. Creator relationships are properly disclosed, claims are supported and the content reflects real experience.
An engagement shaped around your role in the transaction, the business, its markets and your timetable.
A connected view of social sentiment, share of voice, customer reviews and employee feedback, with competitor context and evidence gaps.
Ranked concerns, commercial hypotheses and valuation scenarios to explore with your management and transaction advisers.
For sellers: priority fixes, creator briefs and progress measures. For buyers: red flags to investigate, management questions and priorities for the first phase of ownership.
Sentimend is a Kojent Partners brand, bringing a financial and commercial advisory lens to the way businesses are perceived.
Meet Kojent PartnersYes. On the sell side, we identify what to improve before a transaction and help build evidence of progress. On the buy side, we assess a target’s public reputation, surface potential red flags and frame questions for further diligence. Each engagement is scoped to the client’s role and information access.
They are signals to investigate, not conclusions on their own. We consider source quality, recency, repeated themes and patterns across platforms. Where access allows, we compare those signals with operating information and management explanations before drawing commercial implications.
Sentimend connects reputation intelligence with valuation analysis. We assess the online evidence, explore how it may affect commercial assumptions and work through company-specific scenarios. The scope of any formal valuation is agreed at the outset with your transaction advisers.
Coverage depends on platform access, the market and the engagement scope. We use publicly accessible sources, permitted data access and account insights you authorise. We identify coverage gaps and distinguish observed evidence from estimates.
Early enough to act on the findings and build evidence of improvement. The right lead time depends on your concerns and transaction timetable; we establish priorities and a realistic scope in the first conversation.
We prioritise relevant audiences, genuine experience, supported claims and clear disclosure of paid relationships. Our agency partners translate the strategy into suitable briefs and delivery. Confidential handling of a transaction does not require hiding commercial relationships from audiences.
No. Reputation is one input among many. We focus on the commercial evidence, the assumptions it may affect and the cost-benefit of addressing concerns. Transaction outcomes depend on business performance, market conditions and buyer judgement.
Preparing to sell or assessing a potential acquisition? Tell us about the business, your questions and your transaction timetable.
Talk to Sentimend
Your business.
Your reputation.
Your next transaction.